Cyprus STR Marketing

Your villa shouldn't go
dark every November.

We run paid acquisition campaigns for Cyprus villa owners who lose 30–50% of their income every off-peak season. We find the guests who want your villa in winter — they're just not on Airbnb.

The problem

Platform-dependent hosting
has a cliff. You know it.

Every Cyprus villa owner sees the same revenue pattern. Peak season fills the calendar. Off-peak empties it. Lowering prices doesn't fix it — the guests who book in winter simply aren't browsing Airbnb.

August
€13,400
Peak season. Fully booked. Every platform firing.
October
€3,200
Tail-off begins. Occasional short stays only.
November
€1,050
Three platforms. €1,050 total in November.
💡
The guests who fill villas in winter are not on Airbnb or Booking.com. They're in Facebook groups, expat communities, and Instagram threads. Finding them requires paid acquisition on channels your competitors aren't using.
How it works

Four steps from empty calendar
to confirmed bookings.

We don't run generic ads. We build a targeted acquisition system matched to your property, your location, and the specific guest segments that want Cyprus in your off-peak months.

01
Segment analysis
We match your property to the right off-peak guest segment based on your amenities, location, and availability.
02
Campaign build
We write the ad copy, build the creatives, and set up your Meta campaigns with the right audience targeting, budget allocation, and bidding strategy.
03
Ongoing management
We monitor performance weekly, pause underperforming ads, scale winners, and shift budget across segments as the calendar fills. You don't touch the ads manager.
04
Monthly report
A full performance report by the 5th of every month: spend, bookings attributed, revenue generated, ROI, and the plan for next month. Transparent numbers, no spin.
Packages

Three tiers. One goal:
a full calendar year-round.

Ad spend is separate from the service fee and billed directly by Meta to your card. Minimum recommended ad budget: €300/month.

Launchpad
€500
per month
3-month minimum

Off-peak segment analysis
1 active campaign managed
Ad copy & creative production
Monthly performance report
WhatsApp support
Start with Launchpad
Operator
€1,600
per month
6-month minimum

Everything in Engine
3 active campaigns across segments
Quarterly strategy call
Priority WhatsApp support
Full campaign analysis monthly
Start with Operator
Verified numbers

Not a marketing agency
that learned about STRs.

A Cyprus villa owner who learned marketing — and solved the off-peak problem on his own property first.

"Most Cyprus villa hosts fail off-peak because they target the wrong guests. Travelers that want Cyprus in winter are not found in the traditional channels. They're just not on Airbnb or Booking.com."

— Dimitri Savvides, founder, STR Marketing Agency · Androniki Villa host, Latchi, Cyprus
🛡️

The 60-day guarantee

If our campaigns don't generate enough bookings to cover the service fee within the first 60 days, we work free until they do. No exceptions, no small print. We only win when you do.

Who's behind this

Built by someone who lives
the same problem you do.

🏡
8 years hosting in Cyprus 8 years of hands-on experience
📣
Proven paid acquisition background Built funnels generating customers from Facebook ads
🤖
AI-powered guest systems Built custom AI agents for STR guest messaging, availability, and pricing
🌍
Local market knowledge Based in Cyprus. Knows the seasonality, the guest segments, the competition.
"I'm not a marketing agency that stumbled into STRs. I'm a Cyprus villa owner who learned marketing — and solved the off-peak problem on my own property first. Now I run the same system for other hosts."
— Dimitri Savvides · Latchi, Cyprus
Get in touch

Let's talk about your villa.

No sales pitch. Tell us which months hurt most and we'll tell you which segment to go after first. That conversation is free.

We work with Cyprus villa owners who are platform-dependent and losing income every off-peak season.
If that's you — message us. We respond within the hour.